Thumbs Up for Pureness Bird's Nest

When we shared with some of our customer during an information and knowledge sharing(IKS) session about Pureness Bird's Nest and what are the things that we are doing. We were pleased to hear a comment from one of the participants.

He said, 'Pureness Bird's Nest', shouldn't be just market/bring across to the general public as a brand of good quality bird's nest. But should also be an industrial standard for the bird's nest industry. this is to ensure that consumers can get good quality bird's nest by recognizing the word 'Pureness Bird's Nest' <纯净燕窝>.

Indeed, the first two Chinese character of our brand has created an awareness among people who are seeking for truly 100% chemical free and cleaned bird's nest.

Bleached Bird Nest Is Harmless!?

Do you believe in this? it says "AVA: chemical agent used for bird's nest bleaching is harmless and it can't destroy the bird's nest nutrient factors.

Can we assume that the relevant authorities are aware that bird's nest are actually bleached with chemical agent? and yet why are traditional Chinese medication stores market/label their bird's nest as pure bird's nest?

When consumers visit their trusted store for bird's nest, are the sales assistant being honest and kind enough to let their customer know that their bird's nest are actually bleached with harmless chemical? Or will they take advantage of the trust from the customer and ignore the fact and claim that their bird's nest is free from chemical and 100% pure?

Perhaps, we need to strengthen this information and knowledge sharing blog and bring it to the general public.

Fake 100% Pure Bird's Nest Are Flooding the Market

The majority of bird's nest retailers are unsure of what they are selling. Many retailers are unknowingly selling fake or chemically treated bird's nest to their customers. Some rogue retailers are knowingly selling fake or chemically treated products. The truth is, there are retailers in the market who simply do not care. They are profit driven and ignore any quality control requirements.

Consumption of chemically treated bird's nest can have adverse effects on personal health. Those particularly at risk are pregnant women, children and the elderly. The market is saturated with unscrupulous retailers. Under no circumstances should you assume that all retailers have the integrity, honesty and business ethics to provide customers with 100% genuine pure bird's nest. With the new and enhanced definition of what are 100% Pure Bird's Nest, all bird's nest available in the market is irrelevant.

A new and enhanced definition by Pureness Bird's Nest

The making of 100% Pure Bird's Nest does not involve the use of additives, bleaching agents or potentially harmful chemicals. In addition to chemical avoidance, 100% pure bird's nest involves a process of cleaning the internal structures of the bird's nest with modern biological methods. This ensures that the bird's nest is free from impurities and bacteria. This process is capable of reverting the bird's nest back to an earlier stage of maturity. After this cleaning process, a light scent of egg can be smelt inside the bird's nest. This scent is created by a valuable water soluble protein (albumin odor).